More detailed aspects of the POS including a FSDU.
November 17 – January 18
Packaging and POS for this well established gifting brand.
Working as a Creative Artworker on POS here, based on direction from the creative team and the corporate guidelines. Liaising with copywriters and account handlers to produce designs which were both on brand and which adhered to the new season swatches and imagery. I then built the artwork in Illustrator and or Indesign: – shopper, point of purchase and advertising collateral production in several languages. – ‘Mask Force’ foil packs with hot foils, several spots including two whites. – Illustrator clipping/gradient masks and complex cutter guides – Photoshop comping, duotones and colour retouching – shelf wobblers, stickers, twist and click CTDs – Large format displays and booths.